What would happen to parle-g without chai? How would Bun Maska get that creaminess without being dipped in a cutting chai? It is so painful to even separate the chai soulmate in the article. The tiny droplets falling on the ground as you sip the perfect cup of tea at your favourite hangout place, what else can a person ask for in their life other than such moments of content? Nothing, absolutely nothing. There is contentment and desire in every sip of tea you take.
Here we talk about a chai revolution, a revamping of the concept of chai, bun maska by a few revolutionary chai startups in the country. It doesn’t just end there, there are some exceptional startups bringing forth handcrafted and blended teas that are unavoidable. Ever before your thoughts lingered on having a tea that has blended flavours of Assam Dheki tea and Bhut Jolokia? It is now a reality.
The known and unknown tea revolution in our country:
Aromica Tea: A brand which inherits 20 years of experience in tea, handcrafted and blended with sheer passion and dedication for flavours. The variety they serve will blow your mind and it’s a brand that will redefine the experience of your tea retreat.
The brand not just blends herbs and spices or mint but has a variety of Bhut Jolokia (Bhut jolokia, also known as ghost pepper, is the hottest chilli peppers in the world) with Assam Dheki tea.
This Guwahati startup promotes wellness through organic and herbal tea blends, founded in 2018, it offers you 30 tea blends that incorporate multiple health benefits.
NRI Chaiwala: The man is inspired by Prime Minister Modi in a unique way, Jagdish Kumar, an NRI who gave up his green card to become a “chai wala” in India.
He was inspired by PM Narendra Modi and his “ Make in India” campaign now serves tea with 35 flavours. His variety of tea has peculiar names like “ Mardo wali chai”, “ Pyar Mohabbat wali chai”, ‘Anti-corona Brahmastra chai.” In less than a year he has managed to clock a turnover of Rs 1.2 crore, according to a few reports.
Chai Garam: Chai Garam is a New Delhi-based pocket cafe and was founded by Bhrigu Dutt and Abhishek Nahta in 2008. Chai Garam is a heaven for tea lovers as it offers more than 20 varieties of freshly brewed handmade teas, along with an array of snacks. So far, the cafe claims to have served more than 3 million cups of tea through 60 outlets across the country. Chai Garam had raised an undisclosed amount of funds from ah! Ventures in October 2015.
Chai Thela: Chai Thela is a New Delhi-based tea kiosk chain founded by IIT Kharagpur alumni Pankaj Judge and Nitin Chaudhary in 2015. It offers quality, hygienic home-like chai at affordable prices to its customers through its chai kiosks. Chai Thela has a presence across Gurgaon, Noida, Delhi, and Mumbai.
“It has been our endeavor since day one to ensure we provide healthy and homemade tea varieties to our patrons with consistency being the key,” as they describe themselves.
In November 2016, Chai Thela raised ₹1.5 crores from New Delhi-based venture capital and consulting firm Quarizon.
Chaipatty: The love for chai is unique and common in a large diversity like ours. ChaiPatty is a Bengaluru-based tea cafe founded by Chirag Yadav in 2010. It offers kulhad chai, along with other snacks like Maggi, sandwiches, momos, and pasta. It started as Chaipatty Teafe with a small soft launch followed by a proper start of business on the 27th of December, 2010. We added our second branch on 26th July 2011 in Koramangala and the third on 26th November, on Varthur Road in Whitefield. They had a humble beginning with a modest Rs.1800 and ever since, we have posted a sales rise of 25% month-on-month till September, when we broke even for the first place. The two new outlets are also on their way to breaking even by February. Today Chaipatty Teafe is 3 branches strong, and has served over 50000 customers.
Chai Break: Another one is a Kolkata-based tea and snacks cafe Chai Break was founded by Aditya Ladsariya and Anirudh Poddar in 2011. It serves a unique blend of chai with various savoury snacks to tickle its customers’ appetites. Chai Break has 11 outlets across Kolkata, Durgapur, and Bhubaneswar. In October 2019, Chai Point raised $650,000 from Mumbai-based Venture Catalysts.