Social media is an interesting place, always quite happening. And in India, the internet and social media equal Facebook. The very reason it was such a commotion was when it went out for a few hours earlier this month. It is nowadays used for a variety of activities from AR to E-commerce, gaming, and video streaming. But the news of the hour comes that in a major re-branding, the social media giant changed the name of the parent company of Instagram, Messenger, and Whatsapp – Facebook to “Meta” on Thursday.
The move comes amid the company’s worst crisis and scandalous times. CEO Mark Zuckerberg said during the annual developer’s conference – “We’ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter. I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing.” The Company unveiled its new sign at its headquarters at Menlo Park, California. The names of the apps that come under them – Facebook, Instagram, and Whatsapp – are however set to keep their names.
The move is now facing quite some criticisms. At a time when a whistle blower has come forward with allegations of how the company is aware of its effects on teenagers and is set to undergo investigation, experts are claiming that the re-branding move is actually a tactic to divert attention from the issues at hand and evade responsibility.
However, Zuckerberg says “Good faith criticism helps us get better, but my view is that what we are seeing is a coordinated effort to selectively use leaked documents to paint a false picture of our company.” He aims to explore virtual reality more with Metaverse, which he says is the future. “Within the next decade, Metaverse will reach a billion people, post hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers,” he says.
Metaverse is a term that was first coined in a dystopian novel by Neal Stephenson in his 1992 called “Snow Crash,” which was all about people donning virtual reality headsets to interact inside a game-like digital world. The move of re-branding apart from criticisms brought about a wave of meme fest on twitters from users and corporations alike with Twitter, McDonald’s and many more joining the banter.