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From Innisfree to soon-to-be-launched Peripera: Here’s how Korean Skincare is reigning the Market

Mr Seungwan Yu

We often find ourselves dwelling on the newest skincare trends. The horizon of skincare has been broadened by the Korean skincare routine. Today, the world is obsessed with a Korean glass skin, from double cleansing to a 10 step skincare routine is now an actively used method for healthy glowing skin. Furthermore, Korean beauty brands have also established a niche in the global skincare market. In India also the Korean beauty brands are a popular choice.   But our minds often wander around the do’s and don’ts while following a new skincare regime to switch to different brands. So here we address all your queries with the expertise of Mr Seungwan Yu, CEO, Maccaron Beauty Pvt Ltd. A brand that has significantly rooted itself in the Indian market now and is planning for further expansion. A brand that has carefully curated each of the products with immense consideration for the Indian skin.

1)Shed a little light on Maccaron’s journey so far in India?

Maccacron came to life in May 2019 with the sole aim to fill your lives with colours of self-care and self-love. We call ourselves Maccaron to signify the wide range of products for all skin types just like the delicious macarons come in all colours and flavours, we hope to treat you all with our services.

Macaron has been striving to make its place in the Indian market & it gives us so much joy that today we have a loyal customer base who are happy & satisfied to shop with us.

We are proud of being able to bridge the gap between the Indian customer and Global skincare market by providing 100% authentic skincare and beauty products. All our products are directly sourced from the brands or authorized distributors.

2) How did you come up with the idea of bringing Korean best selling brands/premium brands to India?

We, at Maccaron, wish to empower everyone by making their skin healthier with specially curated products for the Indian skin. Our beauty experts handpick each of the products with immense consideration and love for your skin. Rest assured, they go through a strict and stringent process before we get them to you. We know how important it is to feel comfortable in your own skin and we are on a mission to colour you in confidence with a range of result-driven products. This thus inspired our search into Korean beauty brands as they align well with our mission.

3) The first and foremost step of the Korean skincare method is removing excess oil from your skin through oil cleansers. How does the double cleanse help in keeping the skin healthy?

Double cleansing has a lot of benefits for one’s skin. It involves the use of two cleansers.  The first cleanser will break down any makeup, remove dirt and excess oils from the day and clean your skin. The second cleanser will address your skin type or concern and should have ingredients to hydrate, smooth or exfoliate and treat acne. For one’s skincare routine to work efficiently it is vital for the product to be able to penetrate into the skin. Double cleansing thus, preps the face, allowing products to flow without any blockage.

4) One of the most effective ways that have taken the world by storm is the 10-step Korean skincare routine. While each step is important in this practice, it is very flexible. How can they devise their own Korean Skin Care Routine? What all to keep in mind?

The 10-step Korean skincare routine became a global phenomenon early last year and still continues to be a favourite for many around the world. This routine does not depend on how many products you own, but how you layer them. While each step is important in this practice, it is very flexible. All you need to do is understand which products will go with your skin type – oily, sensitive, or dry. It’s also important to note that you don’t have to do each step every day. For example, sheet masks can be applied twice a week. Also, if you’re short on time, you can follow a simple 5 step routine in the evenings. Do the double cleanse with oil and foam, the serum, eye cream, and lastly, moisturizer.

Green Tangerine Serum
Green Tangerine Serum

5) The latest style craze is the Korean skincare trend. Koreans are known for their flawless and glowing skin. This owes to a unique and extensive skincare regime that they follow starting from a young age. What makes Korean products different from other international brands?

The Korean skincare and cosmetics industry is quite large, and highly competitive, with several brands constantly in a race of researching and developing the newest, most innovative products to succeed. Moreover, as the market is quite large, brands need to work harder to stand out thus leading to more innovation, and a high drive behind good-quality products and competitive pricing. Moreover, considering the importance of beauty in their culture, Korean customers are quite well known about products thus encouraging companies to produce the best goods and merchandise, giving them an edge in the global market!

6) One Korean skincare routine that has taken the market by storm is — sheet masks. What makes sheet masks everybody’s go-to skincare routine?

Sheet Mask is a type of beauty essential these days because they are good for treating various skin related problems. Unlike gel or peel-off masks – they are extremely mess-free and easy to use and extremely relaxing!

7) Please mention the best seller and premium exclusive brands which are tied up with Maccaron.

We have a plethora of exclusive International brands. These include Goodal, Keep Cool, Roseheart, Snowball, Maskeraide, The Plant Base & Benton.

8) Do you think Korean products are also suitable for the diverse skin complexions and beauty needs of a country like India?

Our beauty experts handpick each of the products with immense consideration and love for Indian skin. Rest assured, they go through a strict and stringent process to make sure they are suitable for India’s diverse skin complexions and beauty needs. The current Indian market is smart. Customers know what they want & that’s what we exactly aim to do. We want to be able to provide them with the best skincare solutions as we feel there is so much scope here as there are still brands that are unavailable here which could work great for Indian skin. And we are on a mission to get them on board.

9) What are your future plans for India? Where do you see yourself 5 years down the line?

We want to continue expanding our range of effective skincare brands. For example, recently we have got Innisfree on board and soon Peripera will also be launched in India exclusively on the Maccaron Platform.

We are looking forward to getting on board several other Indian, Korean, and exclusive international brands. 

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