Kim Kardarshian has launched a new skincare range, Skkn, extending her personal brand.
Skkn is an assemblage of high-end skincare and a natural, elevated step in Kardashian’s minimalist-yet-aspirational offerings.
A rejuvenating nine-product skincare ritual has been developed from start to finish. A clean skincare line boats “science-backed ingredients” and comes housed in “refillable packaging” designed for “all skin types, tones, and textures at all stages of maturity”.
The line was created with the desire to understand her own complexion.
Kardashian struggles with psoriasis, an immune-mediated skin condition that affects more than 7.5 million adults in the U.S. alone, and results in dry red patches on the face and body. SKKN is the tangible result of years of working with and learning from dermatologists and estheticians (including the likes of celebrity facialist Joanna Czech) and provides a top-to-bottom routine including a gentle foaming cleanser, a hyaluronic acid serum, and nourishing night oil.
This skincare line comes after Kardashian shot down her KKW Fragrance and KKW Beauty this year.
According to Forbes, Skims catapulted to a valuation of $3.2 billion in January, after raising $240 million in its latest round of funding.
Kim’s skincare range boasts of toner, cleanser, an exfoliator, vitamin C8 serum, hyaluronic acid serum, eye cream, face cream, oil drop, and night oil all packaged in a minimalist, earth-hued design, reminiscent of Kim’s innerwear powerhouse, Skims.
