As part of the celebrations, Radio City, the largest radio network in India, has partnered as the official radio station with the major event “Lav Kush Ramlila.” The largest and most popular event in Delhi, Lav Kush Ramlila attracts thousands of people every day and is visited by VVIPs. Radio City’s partnership with Lav Kush Ramlila will help make the Ramayana story more well-known among the younger audience, keeping with the company’s objective of inspiring audience members with a love of their city and excitement for celebrations.
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 25.0% and 14.7% average listenership share respectively.
Through this association, Radio City Delhi has been promoting Lav Kush Ramlila through radio promos as well as evening shows and will continue to do so till Dussehra. Radio City’s evening jocks RJ Aadi & Hari will be hosting a live show from the venue on the last three days of Navratri i.e. 3rd,4th & 5th October from 5 PM to 9 PM.
On the last day of the event on Dussehra, South India’s megastar Prabhas will grace the occasion and Radio City RJs will share the stage with him. To popularize the event, Radio City has installed a 20 feet high studio booth from the ground which has a VIP box. To give the audience a unique and first-of-its-kind experience, the station has launched an on-air contest to invite lucky listeners to watch live Ramlila with the RJs from the VIP booth. Alongside on-air promotions, Radio City is also promoting the event through its digital platforms.
Radio City believes in celebrating Indian festivals with great enthusiasm and zeal and has thus partnered with the most spectacular event Lav Kush Ramlila to support and promote Indian mythology among audiences. The theatrical folk retelling of Lord Rama’s story, known as Ramlila, represents the victory of good over evil. A spectacular event, the Lav Kush Ramlila at Red Fort is attended by dignitaries and well-known individuals. It is an amazing honour to be a part of such a storied occasion, highlight the importance of this festival, and enthral our audience with all of its magnificence.
Mr. Kartik Kalla, Chief Creative Officer of Radio City
Radio City has made a stunning gesture to respect the festival of Ramlila by partnering with this long-standing massive event. The company has been consistently displaying its unwavering support for Indian festivals by designing innovative campaigns and tie-ups. Alongside this collaboration, Radio City has also partnered with multiple other Navaratri event organizers across the country.
