Let’s be honest, Mother’s day is every day. Our wonder women deserve the affection every single day, every second. The ones who raise us with all the love that they have, teach us right from wrong, bear with all our stupidities, tolerate us, and what not. She is a powerhouse. At times words are not just enough to express mothers.
People express their love in various creative ways for their mothers. Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions. Likewise, this year’s campaigns have been very thoughtful, breaking age-old stereotypes.
Let’s go through some of them:
Prega News
#SheIsImperfectlyPrefect
This Prega News campaign embraces the imperfection of a mother who is always on her toes to take care of her child.
The video depicts a working mother who forgot to order her baby’s food and later feels guilty about it.
The Ad shows the statistics that 81 percent mothers feel guilty at some point in their lives and 21 percent feel this way most of the time.
Licious
Khaane Ke Bahane
After all, it takes 30 minutes to make Maa’s special chicken masala.
This campaign of Licious depicts the beautiful mother and child bonding. The ad narrates the story of a long-distance relationship between a mother and daughter where the daughter is taking tips from her mother to cook chicken curry and also gives updates on her personal life, they both have a nice feel-good catchup session.
The ad is focusing on youngsters to encourage them to take out some time and interact with their mothers by using food as an excuse.
Panasonic
HealthyMomsForHealthyHomes
Panasonic campaign urges to support moms in getting adequate sleep because the epitome of love and warmth also deserves all the care and compassion. They show statistics according to which 76% of parents have frequent sleep problems.
Men lose an average of 13 minutes per night, while women lose over 60 minutes of sleep each night.
Tanishq
A Bootcamp in Leadership
Tanishq has titled their mother’s day campaign “The Interview”.
The ad is about a young woman named Radhika who has come in for an interview where she describes a 14-month stint at ‘Life Boot Camp’ as mentioned on her resume. She explains her duties and responsibilities as a leader at ‘Life Boot Camp’. And at the end, we get to know that what she was talking about the whole time was actually her experience as a new mother on her maternity leave.
The Ad breaks the stereotypes around maternity break and showcases an apt description of life’s boot camp through the experience of a new mother.
Maggi
2 minute mein muskan laye
The campaign depicts how a mother takes care of her child. While the kid studies late at night, his mother keeps coming to check whether he needs anything or not.
As the ad progresses, the kid makes Maggi for his mother late at night saying that though he has the exam, because of the stress, she(mother) doesn’t eat food properly.
Unacdemy
#MeriPehliAcademy
The ad reflects the mother-daughter duo relation that how from helping us take the first step to pick us up every time we fall, there’s one academy that we learn from throughout our lives is our mothers.
To the academy that never shuts its doors no matter where in life we are.
Mylo
Chief Everything Officer(CEO)
The campaign starts with a conversation between a couple who have lately become parents. The conversation started with ill-informed opinions about a mother’s role then later when the husband asks his wife what did she do the whole day, then her answer made him realize a mother’s role and her dedication to raising a family.
The film ends, declaring the mother, ‘CEO of their life- Chief Everything Officer’.
Happy Mother’s Day!
