RENÉE Cosmetics, one of the leading Indian beauty brands introduces actress Rashmika Mandana as one of its brand faces and will feature in the brand’s
campaigns and promotional activities. RENÉE cosmetics is a brand specifically curated for Indian women, that aims to create a sensation in the beauty industry. In bringing Rashmika, a ‘Dada Saheb Palkhe’ awardee on board, RENÉE intends to reinforce its brand equity and establish itself more strongly in the emerging cosmetic market. RENÉE has a wide range of makeup collection that perfectly suits the Indian skin tone and are designed for today’s women. Their exquisite products range from the captivating Fab 5 lipstick with five exotic shades in a single stick to the enhanced smudge-free eye products.
“We have always collaborated with celebrities that resonate with our brand ethos through their versatile personality. Rashmika aesthetically echoes the aspirations of Indian women and enjoys a growing fan following given the success of her recent films. Her massive fan base on social media platforms will help amplify the brand’s reach and build resonance among the relevant consumers.”
quote by Aashka Goradia & Priyank Shah Co-Founder of RENÉE cosmetics
The super talented and massively popular Rashmika has over 30 million followers on
Instagram. She was crowned the ‘National Crush’ by Google in 2020, which has now
elevated her to become a household name after the success of her much-celebrated movie ‘Pushpa’.
“Endorsing the brand is a very special feeling since I have a stronger bond with RENÉE’s products. To me, their products have a special place in my heart since they are so much fun to use. It has been a thrilling experience so far, and I am excited to be a part of a brand that is redefining the cosmetics industry.”
Rashmika Mandana on endorsing RENÉE
