In the latest development in the fashion industry, Victoria secret has finally opened its gate for men too.
“Never Have I Ever” star Darren Barnet has been chosen to be the first male celebrity brand ambassador for Victoria’s Secret’s Pink. In the released press statement the lingerie brand cited- Barnet’s involvement “as part of the brand’s continued focus on inclusivity.
The Netflix star will promote Pink’s gender-free collection along with curating a list of his favorite products. He will also be involved in the company’s mental health initiatives and campaigns to support young adults.
“Filming ‘Never Have I Ever’ definitely brings me back to my high school days and reminds me of the insecurities and issues that we face as young adults. I know how it feels to not fit in, and how important it is to feel supported and accepted for who you are,” Barnet said in a statement.
He further quoted: “I love the work that PINK is doing – especially their focus on community and mental health – so I’m really honored to be a part of this team.”
Barnet shared the news Tuesday on Instagram alongside a few photos of himself modeling the gender-free collection.
“I wish mental health was more of a focus when I was a teenager and my hope is that we can reach those young adults who need to be heard and supported most,” he captioned the post in part.
Last year victoria secret rebranded itself, bringing activists, athletes, and actors on board as spokesperson. Since then, the brand is continuously evolving into more empathetic and dynamic unlike their glamorous angel image earlier.
