Today’s media has a vital role in shaping people’s attitudes or perceptions. Technology nowadays is expanding. Lately, many brands, as well as organisations have shown their approach to make society more inclusive or say raised deep-rooted issues still luring in disabled society.
So, here are some of the best campaigns that have put the message across effectively in 2020.
McDonald’s India Unveils New EATQUAL Packaging Design
McDonald released a heartwarming brand film made by DDB Mudra showing how EatQual makes the eating McDonald’s burgers experience easy and comforting for those who have limited upper hand mobility.
McDonald’s India launched a new and innovative packaging by hosting individuals with limited upper hand mobility in their eatery across major cities like Mumbai, Pune, and Chennai who enjoyed their favorite meal with new EatQual packaging.
Paper on Inclusion of Persons with Disabilities in Climate Action
Disability Inclusive Climate Action COP26 Advocacy Paper indicated the disproportionate impact of climate change along with the adverse effect of climate mitigation and adaptation activities on persons, especially with disabilities.
It also highlighted the required measures to undertake in order to ensure the inclusion and participation of persons with disabilities. Along with their representative organization’s participation in climate-related decision-making.
Nike launches new GO FlyEase hands-free sneakers
Nike’s GO FlyEase, a new concept of wearing shoes where – a wrap-around zipper is attached that opens the back of the shoe just around your heel-counter, making it easy and quick to slide your foot in and out of the shoe. It also provides sufficient space and removes the traditional concept of tying your laces.
The “easy off easy on” lace-less sneakers require no hand use, making them more user-friendly for people with disabilities but also for everyone.
Amazon’s Just Walk Out Technology – Shopping made easy for the disabled
Amazon’s latest Just Walk Out Technology is a brand new method for customers to shop in a grocery store. With this technology, consumers will have to use an app to enter in Amazon Go grocery store and then they can shop whatever they want just like on any brick and mortar’s shelf.
They don’t have to stand in line for a cashier, instead, all they have to do is put back what they don’t want and walk out of the store.
The Wheelchair Cricket India Association (WCIA)’s #DrivewithAbility campaign.
WCIA has launched a trailer on its social media platforms to mark the 2-month long campaign which will touch the various aspects of issues faced by the disability community while driving.
The video talks about the prejudices around disability driving and how the disabled community can be empowered to come out on the streets without hesitancy. Soon after the initial video, two videos were released on their official Instagram handle. In the first video, the CEO of WCIA Sqn Ldr (Retd.) Abhai Pratap Singh narrates his journey. How he overcame the prejudice around disability and re-established himself as an entrepreneur.
