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Menswear home-grown labels we need to know about

The one thing this pandemic has taught us is to rethink, re-evaluate how we want our future to be. We must switch to more sustainable, eco-friendly clothing to do our bit to save the environment. As #VocalForLocal is already making headlines, we have complied a list of some Indian home-grown label who are promoting natural, organic clothes against all the odds that comes with it.

Jay Walking

Jay offers a gender fluid approach in streetwear. Brainchild of Jay Jajal, curated with wide range of fabrics like reflective fabric, neoprene, velvet corduroy perfectly infused with the different experimentation of the silhouettes. All the styles are created on illustration by the Jay then applied on hoodies, t-shirts, trousers. The best part is that the aesthetics are very different than any other streetwear brand India. They provide custom made t-shirts along with in-house handmade embroideries. 

Look out- Hand patched jackets, box utility pants, hand appliqued patched denims, doodle pants


India is the 2nd largest fashion polluter in the world. Lota aims to do its due diligence when it comes to garment waste. Lota reuse, recycle, reduce all their fabric promoting zero waste policy. All the shirts have quite an eccentric name like Chickoo, peti, uncle jean, sanatta to name a few. You must have noticed them with their mismatched, patched t-shirts along with polychromatic palette. If your taste is flamboyant, loose fitted, patchwork then this can be your ideal match. Besides that, they are also behind the India’s first CGI influencer- Rajiv.

Look out- Imperfect shirts, unusual designs


Founded in 2014 by Ujjawal Dubey, Antar- Agni is working towards bringing sustainability in current fashion trends. Their campaign “Restore love” is all about bringing the old garments back to life. It renovates, enhance and reuse the fabric in order to make it wearable with a gender inclusive range. Conceptualized with a modern and bold approach on traditional Indian wear giving a comfort, lightweight, flowy vibes. Intricacies of all the silhouettes are so relaxed with minimal fine pleats. Plus, the color palette of ivory grey, white, pastel pink really makes it stand out.

Look out– Layered waistcoat, pinched trousers, pinch shirt, relaxed fit trousers


It aims to create a gender that lies somewhere in the non-binary gender spectrum. Incorporating styles or design which is a much-needed blend of masculinity and femininity. The aesthetics are what we call it a wearable art, meticulously designed to tell a story of an individual rather than a gender, race or ethnicity. Their main aim is to provide agender category that is yet to be explored. Shirts, hoodies, trousers are suitable for all body shapes than gender specified.

Look out- Hand embroidered hoodie, hip joggers, kimono top, oversized jackets

Arjan Dugal

A premium men’s ethnic wear brand by Arjan Dugal. The brand is known for infusing other cultural elements in traditional Indian wear. For instance, the Japanese origami inspired collection with tone-on-tone threads is so dapper and mesmerizing on bandhgala and indo-western that it can be a new approach on modern ethnicwear. The creativity behind every cuts and detailing is worth appreciating.

Look out- Black chanderi banarasi silk jacket, Bandhgala, crisp kuta set

The Bleu Label

Started by Chennai- based designer Aamir Ahmad, the bleu label offers pieces that are both casual and formal. With an eye smoothing color palette, geometric patterns and quirky denim styles, the brand is known for its calmer approach towards menswear. The best part is they work with the classics- stipes, checks and stripes with better improvements. The Bleu Label can be your new favorite this summer if you are someone who prefers sober and no-too-loud colors as well as patterns. Their latest collection Elevate is worth trying.

Look out- Casual patterned shirts, neutral color palette casualwear shirts


Originated to cater millennials or Gen-Z, the brand mostly revolves around pop culture and counter culture. A different take on Indian streetwear, Origin has a witty humor and bright colorful palette that will definitely dominate your style this season. Their latest collection inspired by Covid-19 can be an answer for your new quarantine office wears. Additionally, with the collections inspired by superheroes and culturally influenced elements, Origin is surely keeping up with the current trends in order to make its own identity.

Look out- Printed Sweatshirts, t-shirts, face mask, capsule collections

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