International Meatless Day, a campaign that was commenced with the purpose to embrace a vegetarian lifestyle in order to save and prohibit the killing of animals.
In recent years, it has received new attention with the surge of vegetarian lifestyle and veganism.
International Meatless Day is observed on 25 November to mark the birthday of educationist Sadhu TL Vaswani Jayanti, a patron of vegetarianism.
Good food is the best medicine to fix all inflammatory diseases.
On this International Meatless Day let’s not compromise on your taste buds and see a round-up of alternatives to satisfy your meat cravings.
Even many celebrities are coming forward to go meatless and for meat alternatives. Among them is Hollywood actress Jessica Chastain who has invested in a plant-based meat alternative brand, Beyond Meat. The brand is also backed by Tyson Foods and General Mills. Beyond Meat was founded in 2009 by Ethan Brown with the stated mission of climate change.
They provide meat that’s better:
YOUR TASTE BUDS.
NO Compromise Required
Also TV personality Heather Mills has launched Vegan Brand VBites in the Middle East. Heather recognized veganism in the early ’90s as an alternative therapy to traditional medicine. They specialise in generating delicious foods that are suitable for vegans, vegetarians, and anyone wishing to eat yummy tasty food.
VBites is a vegan game-changer, a colorful machine that is helping create a compassionate, healthy, and sustainable world through taste.
They focus on delivering a wide variety of delicious and healthy meat substitutes to satisfy the most discerning meat-reducer.
Recently Burger King has also officially launched its first plant-based restaurant in Cologne to serve hungry diners, vegan versions of its signature items.
Now in India too people have started talking about plant-based meat after people started embracing veganism. Indian celebrity couple Riteish and Genelia Deshmukh came forward and launched their brand Imagine Meats Imagine Meat offering plant-based meat products. They call it the ‘Happy Meat’.
Without The Guilt.
“India is not so much of a burger-eating nation…we love our keemas and kebabs…Globally, people are turning to plant-based meats for various reasons – some for health, some are curious and some are doing so for ethical reasons. This is a relatively new category in India and there is a need to create awareness and educate people about this,” said Genelia Deshmukh.