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Meet 4-woman entrepreneur who are redefining the aesthetics of jewelry business

Woman Entrepreneur

India’s jewelry business is huge, large part of it is contributed by women. Girls love jewels, stones, gold etc. As International women’s day is just around the corner, lets take a dive in the world of jewelry industry where women are the one who are leading the way towards new height and success. These women’s entrepreneur is setting an example for all those who wants to stand on their own feet and make a living out of their own business.

Kamal Jewellers

Mrs. Vibha Rastogi, Kamal Jewellers, Dehradun:

Vibha was born and brought up in Allahabad and later got into a jewelry family business after her marriage. Kamal Jewellers was at a very initial stage at that time, Vibha helped the brand to reach the heights it is today, from designing, marketing to manufacturing, vibha managed it all with grace.  

Since then, she has been an integral part of all the decisions related to manufacturing, marketing and overall aspects of business. Besides being an avid designer, she has struck a right balance in the role of a housewife as well as business owner. She is one of many people who contributed in the success of Kamal Jewellers.

Vibha states- “It is more about being able to do what you love just like me and has the courage to do so. In today’s world, feminism is about being supportive towards the idea of providing equal opportunity without focusing on the gender. We need to change the stigma of this regressive ideology towards girls by highlighting all the women’s who smashed the social patriarchy by making their own business successful”.

Lala Jugal Kishore Jewellers

Ms Tanya Rastogi, Director, Lala Jugal Kishore Jewellers, Lucknow:

Tanya Rastogi is a Jewellery Connoisseur and curator, known for her everlasting eternal creations and enticing estate jewellery masterpieces. Coming from the family of the Nawabs ‘Lala Jugal Kishore Jewellers, the jewellers to the Nawabs of Awadh since centuries’, Tanya Rastogi was fortunate to have access to rare jewels that were once only adorned by the Nawabs of Lucknow. This was when her journey as a jewellery connoisseur took a distinctive turn, where she started experimenting with those royal jewels and restoring wondrous masterpieces from the forgotten era of the Nawabs. Her relentless love for jewellery is the prime force behind the creation of ‘JEWELS OF AWADH’. Her eternal romance with antiquity and passion to restore rare designs from the bygone era is the reason that she creates enticing, eternal and imperial designs for generations to cherish.

Shobha Shringar Jewellers

Ms. Shobha Choksey, Founder, Shobha Shringar Jewellers:  

Ms. Shobha Choksey started working as a home jeweller, 35 years ago when the Gem & Jewellery industry was completely driven by Family Driven Jewellers and local jewellers. It was a male dominant industry and jewellery designers were yet to establish their foot in the market. By creating exquisite pearl and silver jewellery from home. She managed to sell pearl jewellery like hot cakes due to the cost effectiveness of the piece clubbed with design elements.  Gradually, using her ingenuity and enterprising nature she carved a niche for herself in a family legacy driven industry. It was therefore after overcoming many such obstacles that Shobha Shringar Jewellers outlet was finally established in South Mumbai, as a one-stop shop which satiates every jewellery need. Today Shobha Shringar Jewellers is a four-storey store nestled high above the adjacent Arabian Sea in the Walkeshwar area.

Aisshpra Gems and Jewels

Ms. Vandana Saraf, Director, Aisshpra Gems and Jewels:

Born on the 31st of August 1962, Vandana Saraf was educated and brought up in the business belt of Kanpur. Married early into the Saraf family, and with the support of her husband Atul Saraf, she was the first “bahu” of the family that took on the mantle of serious work responsibility.  Jewellery Creation appeals to her and her eye for finesse and finish in design allows her to interact comfortably with the few HNI’s that visit both the stores in Gorakhpur. In the past 3 years, Vandana along with the support of her family, has been helming the process of “Change Management” through Marketing, Merchandising and Manpower initiatives as the Hari Prasad Gopi Krishna Saraf group takes on its complete emergence as Aisshpra Gems & Jewels.

On being asked what advice she wants to give to women jewellery designers she says- We should celebrate the emerging designers for the incredible passion for what they do, their brilliant craftsmanship, for their eye for design and their support to the jewellery industry.

It’s being who you are-being the woman that you are, without fears of judgment or a joke. It’s being successful, not in a materialistic way, but in the way you want to be. It’s about doing what you want to do in life, fighting for what you want-not waiting for others to give you what you need. There are still obstacles for women in doing that. – says Vandana.

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