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Meet mother-daughter duo who are changing the aesthetics of traditional blouses with Choli Boli

women entrepreneurship

As we are celebrating women entrepreneurship, lets meet the duo who are prioritizing women’s comfort and style over social norms. Wearing a saree in itself is quite challenging. This mother-daughter came up with an excellent idea to replace blouses with more stylish and chic approach.

Choli Boli is a unique range of ergonomic cholis that defies “too-tight form fitting” garments to bring you aesthetically designed comfort that speak your attitude. Gone are the days of wriggling into blouses (most times with the help of others) and the days of choosing a blouse to match the saree which covered or draped over you. It is time for bold-speak where you can toss the drape aside to reveal your true nature to the world. Now match the saree with these statement Cholis that speaks dollops of your attitude!

Started by a mother-daughter duo Mother – Manika Sengupta and Daughter- Arunisha Sengupta, came up with CHOLI BOLI a brand that talks about confidence, personality, and a lot more. While retaining the strength of feminism, they wanted to steer clearly away from the general objectification that blouses are subjected to. Mother – Manika Sengupta (67), is the person who is the perfectionist and controls the final production of the garments under her watchful eye and Arunisha Sengupta – the daughter looks at marketing and operations. 

“Every woman has an entrepreneur buried inside her. The ability to take calculated risks, scaling up, bringing in innovation and thinking long-term while not compromising on quality are traits that is second nature to them. And there is no age for becoming an entrepreneur. You can do that at any age!.” says Manika Sengupta, Co-Founder (Age 67), Choli Boli

garment

At Choli Boli there are no preconceived notions. At every step we experiment to evolve. You will find our designs fluid and blending into whatever garment you choose to mix and match with it – jeans, skirts, sarees, harem pants, giving you the same feel as in your comfort that shift – to break the suffocating embrace of the blouse too-tight!

Passionate about brands and having had worked for many in their various life cycles, across various domains, the entrepreneurial bug bit her and she wanted to birth a consumer/retail brand that would create a powerful paradigm shift. It had to be for women, she decided, as she found the increasing discomfort in wearing a saree in boardrooms and even casually by millennials. But the saree was not the problem she deciphered, after much research and in-depth insightful discussions with women. It was the confidence in it and its vulnerability to fall of the shoulders. Also, the negative objectification of the Indian blouse that bothered her.

Working with a bunch of designers and artisans her vision is to make the Indian Choli a global phenomenon. She has always believed that through this initiative she would in their own small way revere the grand workings of the divine feminine energy that is infused in the nature all around us!

Arunisha believes that a working woman is a fiery force and it gives her and all women an advantage. According to her, “you may have myriad experience & expertise, skill & qualification, but only a woman brings, empathy, compassion, loyalty, sincerity, multi-dimension, pragmatism and intuition to a given task”. She therefore likes to present herself as “W@W” (reads WOW!) – a WOMAN AT WORK.

INSPIRING BREAST CONFIDENCE

Breast and body confidence hinders women in the workplace, affecting their career and their social paths. Women have been conscious about their breasts from time immemorial. A woman’s self-esteem could take a direct knock even by a harmless comment on her breasts. From a long time they have been hiding their breasts or wanting validation by the society or fashion trends. Notably, men are more conscious about women’s breasts and women are sensitive to that. Younger women want killer cleavages while the older generation desire to lift and enhance their natural curves. Girls in puberty want to hide their small growing breasts. All these are unconscious official acceptability that women feel that they need. What they actually need is “breast confidence”. Women need to accept their breasts. In whatever sizes and shapes that they are, they need to believe that they are perfect. Hence Choli Boli is a part of the “Inspiring Breast Confidence” movement. We want to impress upon all women that their breasts like any other part of their body satisfies the specific functions of nurturance. They don’t need to hide it when they are feeding their children nor do they have to feel depressed if they lose one or both to cancer. Their breasts need to be freed not from their clothing’s but from the mind sets and attitudes. Let your breasts speak. As in Choli Boli we believe that your breasts have a story to tell!

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